How effective shelter design can help beautify a city

Our cities are heaving. With new residents pouring in everyday, metropolises are finding it hard to provide for all. When basic necessities are challenged, beauty and aesthetics are bound to take a backseat. However, in the current milieu, there are ways where one can continue to contribute to beautifying the city and also keep the revenue stream running.
Bus shelters, or commonly known as bus stands or bus stops in India, are traditionally places where one does not look to in terms of beauty or revenue generation. However, this is one place which can be easily targeted and made into a aesthetic money spinner. How? Through effective and innovative shelter design. An effective Shelter design should take care of the following elements ion a city space.
The shelter design fulfills the requirements of the end users. That it is spacious with ample protection against natural elements like the sun and the rain. There should be ample seating capacity for people to wait.
The shelter design leaves ample space for advertisements- Bus shelters are one place which have very heavy footfall and hence are premium spaces to advertise. The back wall of the shelter is one of the best places to advertise as its highly visible and is bound to register. Its also clearly visible from the road, which increases the visibility. This allows the city to earn revenue from these shelters.
The shelter design should be aesthetic- Innovative designs for shelters go a long way in playing its part to beautify the city.
The shelter design in no way puts the need for advertorial space ahead of end user comfort- This is a common mistake. Our cash starved city councils try to eek out every penny possible from selling ad-space. However, if the end user feels second bested by the advertisements, it might spectacularly backfire on the brand displayed in these shelters. Shelter design must at all times say that the structure is for the end user and the adverts are merely pleasant distractions.
Shelters must be well lit and look secure- Too often we have seen bus shelters become the permanent haunt of anti social elements. People tend to avoid dimly lit shelters which might look insecure, esp to women. The shelter design must account for proper and secure lighting so that the shelter can be used by one and all and it is open and visible enough to discourage undesirable elements.
In short, shelter design is a critical element for the cityscape and municipalities must concentrate on getting them spot on.